Hi, I'm Elizabeth DiCesare

Freelance Writer & Editor

For the past 10 years I've helped organizations in the public, non-profit, and tech sectors create engaging content and share unique stories with their audiences. I've written everything from corporate blogs to web copy, landing pages, newsletters, print and radio ads, and more. I'm passionate about crafting and delivering compelling stories and thoughtful information. If there's one thing I know how to do, it's create unique content and transform it into an appropriate narrative for its intended audience.

My Portfolio

B2B Content Writing

Jobber

SaaS Content Writing

Unito

How to Use IMPORTRANGE in Google Sheets — this article brought in 15,000 clicks over a three-month period (which was ~10% of total traffic for the site during that time)
The 8 Best Project Management Books to Read in 2024
How to Create a Project Brief (With a Template)

You can see all of my published articles for Unito here.

Vidyard

I worked with Vidyard to create 80 pieces of content for their Sales Glossary. The impact these articles had was huge. In a recommendation Keith Thompson (Senior Growth Marketing Manager at Vidyard) left for me on LinkedIn, he mentions how this content has resulted in Vidyard ranking "in top positions for more than 30 high-value keywords, generating more than 4,000 additional website visits per month from our sales-specific ICP. Her content recommendations and improvements have seen impressions increase by more than 20% in the past 3 months, leading to a 78% increase in clicks on this content."

Check out some of my favourite pieces from this project:

Non-Profit Content Writing

Waterloo Region Community Foundation

From 2016 to early 2017 I worked for The Kitchener Waterloo Community Foundation (now the Waterloo Region Community Foundation) and wrote stories about community events, projects, and programs that were offered by non-profit and charitable organizations throughout Waterloo Region. These stories were shared across newsletters, social media platforms, annual reports, and other internal and external communication channels.

After leaving the foundation I wrote a number of stories for the 2017 Annual Report. In this report I wrote the following pieces:

34 Years of Inspiring Philanthropy in Employees (page 10)
Fostering a Sense of Wellbeing Throughout Waterloo Region (page 11)
Sustainable Programming is Music to Our Ears (page 15)
Doing Good is What the Fung Family Does Best (page 17)
Company Funds (page 19)

"Lizz has been an integral part of our content marketing efforts at Vidyard for the last few quarters. Her expert research, planning, and writing skills have produced dozens of high-value content pieces that have helped fuel our top-of-funnel content strategy. Anyone looking to create high-value content that your ICP will want to read needs to work with Lizz!"

Keith Thompson, Product Marketing Manager @ Vidyard